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著名学者论坛:Uri Gneezy

报告题目:Stakes & Mistakes

报 告 人:Uri Gneezy

报告时间: 2024年06月26日(周三)08:30-09:30

报告地点:笃行楼710室

主办单位:高等经济研究院、经济学院、科研处

【报告人简介】

Uri Gneezy,加州大学圣地亚哥分校经济学教授。Gneezy教授的研究重点是让行为经济学在现实世界中得到应用,实现理论与实践的结合。他既开展基础理论研究,也研究应用方法,诸如基于激励的干预措施以增加好习惯和减少坏习惯、Pay-What-You-Want定价以及大小激励的负面影响等课题。在American Economic Review 等学术期刊发表论文。

【内容摘要】

The assumption that all incentives are created equal can lead principals to construct inefficient pay programs that ignore the critical component of incentives that drives their efficacy -- their value to the targeted agent. I will begin my talk by addressing the misleading divide between material compensation and psychological affects: traditionally, economists focus on extrinsic motivation such as money while psychologists emphasize intrinsic motivation such as job satisfaction. I argue that this separation misses an important interaction effect: the signal sent in creating the incentives. This signal is what determines the meaning of pay. Considering this signal and its interpretation is therefore crucial for optimizing pay. After discussing ways in which incentives can affect intrinsic motivation in either positive or negative ways, I will draw insights from behavioral economics research to demonstrate how even small differences in the structure of pay programs can change the interaction between intrinsic and extrinsic motivation, and consequently greatly impact effectiveness.

 


撰稿:赵书辰 审核:胡蓉、张同斌、周学仁 单位:高等经济研究院、经济学院、科研处

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